Introduction to Jumia marketplace. In this module, we are going to have an understanding of what Jumia is. Secondly, we are also going to have a clear understanding of how much reach Jumia has in Africa, specifically in Nigeria, because this whole program is all about selling in the marketplace in Nigeria. And thirdly, we are going to have a very clear understanding of why you should sell on Jumia. See you in the further classes.
What is Jumia?
Jumia is an online marketplace where you buy and sell products. Just like the way you have your physical market, you go to your physical market, you buy things in the physical market, and you also sell products in that physical market.
But here, we have this as an online place where people come, they actually buy things they want. Jumia as a company has their own products that they sell on their platform, and they also have the third party. This third party is you and I. We bring our product to this platform, we list it, and people buy from us.
In conclusion, Jumia is an online marketplace where you buy and you sell products.
How big is Jumia?
How many people are actually coming to Jumia to buy products?
Let’s see. Let’s see the idea, the whole framework behind this Jumia reach. I want to show you something here. This is called SimilarWeb. SimilarWeb gives you an estimate of traffic that comes to a specific website.
And when we look at this traffic, we can see that Jumia has an average of 6 million people that come into Jumia to buy products. 6 million a month.
Can you fathom what it means by 6 million? Now, Nigeria National Stadium, which is in Abuja and is the biggest national stadium, is about 60,000 capacity. That 60,000 capacity is like multiplying it by 100.
Okay, you are having 100 of that 60,000 capacity that gives you 6 million. So you are having like 100 of that stadium packed that comes to Jumia to buy products.
That is how big it is. And that is why people like you and I are making millions. The third parties, the third-party sellers, are making a lot of money because of the reach and how massive the traffic that comes to Jumia is.
Why sell on Jumia?
As we said, Jumia is an online marketplace where you buy products, where you sell products. You want to sell on Jumia because it gives you the flexibility to make money easily without having to go and rent a shop outside and have that upfront capital before trying to sell products.
You want to sell on Jumia. Probably you have your physical products already that you are selling in your shop, and you want to transition into reaching more customers. Jumia is a very great alternative.
You want to sell on Jumia because Jumia has a lot of people coming there to buy things, and when you put your products, you keep selling. You want to sell on Jumia because it is very easy to set up, and you can start making money from the next day.
You want to start selling on Jumia because Jumia makes it easy for you to make money with them. You don’t even need to do the whole shipping to the customer. They can handle everything on your behalf, or it can be done by the third party, which we are going to be teaching you in the further module.
You want to sell on Jumia because Jumia gives you a playground to young or to old. Anyone can sell on Jumia and start making money without having to hustle, going there, raising capital. You can sell on Jumia even when you have just one product, you have like two products, or you have like 10 products, or you have little money to get started. It makes it easy.
It is an easy hassle-free place to start making money selling products online.